Stackmatter
Privacy

Privacy policy

Stackmatter is an independent review site for marketing and SEO software. We collect as little data as possible, we do not sell it, and we do not build advertising profiles. This page explains what that means in practice. Last updated July 2026.

Who we are

Stackmatter is operated from the Netherlands. For any privacy question or request, contact us at [email protected].

What we collect

You can read the entire site without giving us any personal information. There are no accounts, no sign-ups, and no newsletter wall. The limited data that does pass through is:

  • Standard server logs. Like almost every website, our hosting and security layer record basic technical information such as IP address, browser type, and the time of a request. This is used to keep the site running and protect it from abuse, and it is kept only briefly.
  • Analytics, only with your consent. If you accept analytics, Google Analytics records standard usage data such as pages viewed, approximate location from a truncated IP, device and browser type, and how you arrived. We use it to see which reviews are worth writing more of. We have IP anonymisation switched on, we do not use it for advertising, and we never try to identify you personally. Google processes this data as our provider; see Google's own privacy terms for detail.
  • Outbound click counts. When you click a link to a tool we review, we record which tool, which page you came from, and a timestamp. This tells us which reviews are useful. It is not linked to your identity.

Cookies

Stackmatter sets no advertising cookies and runs no ad networks. We do use Google Analytics to understand which reviews are useful, and it only loads if you accept it in the banner. If you decline, or simply ignore the banner, no analytics script loads and no analytics cookies are set. You can change your mind any time by clearing this site's data in your browser, which brings the banner back. Our security and delivery provider (Cloudflare) may set strictly necessary cookies that keep the site available and block malicious traffic. When you click an affiliate link to a vendor, that vendor or its affiliate network may set its own cookie on its own domain so it can attribute a referral. That behaviour is governed by the vendor's privacy policy, not ours.

Affiliate links

Some outbound links are affiliate links, and we may earn a commission if you subscribe through one, at no extra cost to you. This never influences our scores, which follow a fixed rubric set before any commercial link is placed. See our full affiliate disclosure for detail.

Third parties we rely on

We use a small number of standard service providers to run the site: a cloud host for the server, Cloudflare for delivery and security, Google Analytics for consented usage measurement, and the affiliate networks that handle referrals when you click out to a vendor. We do not share your personal information with anyone for their own marketing.

What we do not do

  • We do not sell or rent your personal data.
  • We do not run third-party ad networks on the site.
  • We do not build advertising or behavioural profiles to target you, and we do not use analytics data for ads.

Your rights

If you are in the EU or UK, you have rights under the GDPR, including the right to access, correct, or delete personal data we hold about you, and to object to certain processing. Because we hold almost no identifiable data about readers, there is usually little to act on, but you are welcome to contact us at [email protected] and we will respond. Stackmatter is a professional tool-review site intended for adults and is not directed at children.

Changes

We may update this policy as the site evolves. When we do, we will revise the date at the top of this page.